Exams Coursework Example | Topics and Well Written Essays - 1750 words

Exams - Coursework Example A good example is a situation whereby some individuals interpreted the scriptures in relation to Christ as a being; thus, assumed his ontological feature4. In this case, this group visualized God as the Father and that there was no difference between the two5. In the contemporary society, a lot of individuals failed to understand the two natures of God and can barely explain Jesus. This can then be related to the Christological errors that saw differences in the Church. More differences were to arise in the Church, as no tangible conclusion was reached in a discussion of God, the Father, the Son and the Holy Spirit. I, however, believe in the Holy Trinity due to my strong conviction in the doctrines of Christology that emphasizes on the forms of Jesus. Question 2 Christendom may simply be referred to as a Christian world that entails social and political polities6. Christendom created a subtle division of power between the state and the church as medieval Christendom aimed at creatin g a government that would uphold Christian doctrines and values7. The clergy were then given a lot of political authority- what was acceptable throughout Europe- though politicians and clergymen differed in function. In the Middle Ages in Europe, religion and politics were linked, as both were western and Christian concerns8. It was argued that religious authorities were to limit their powers if law enforcement had to be implemented by the state institutions9. A good example can be the rivalry between the Pope and the Emperor in Europe. At times the government may use its powers excessively; thus, hinder the contribution of the Church in the society, and its autonomous operation. The vice versa would also happen if the Church almost takes over the roles of the government forcing the government to submit. In the country today, there is clear separation of power between the Church and the State, and each operates independently. This prevents a situation where either of the parties wil l be forced to work under the mercies of the other. Question 3 Luther’s theology aimed at reforming the practice and theology of the Catholic Church. According to Noll, Luther believed in faith and grace of God10. Additionally, Luther’s theology upheld respect for authority of the Roman Catholic, and other practices of the Catholics such as participation in Eucharist11. Luther advocated for justification by faith where belief in Jesus Christ would spare one from the wrath of destruction. He also believed in the sufficiency of the Scripture as the binding authority of Christians12. The word of God can then be equated to a golden chance in a Christian’s life. Lastly, Luther appreciated the sovereignty of God, and that God gave to human kind on a free will13. Human beings are then under the mercies of God and God uses us as He pleases. Luther’s theology questioned the medieval conception of Christendom. This explains why his theology of the cross is factual of the Christian Heritage. Christians, therefore, believe as being one body of believers, and that Christians are ministers of God’s word. Christians also believe that Jesus Christ was crucified, died for our sins and rose again for the sake of the human race. Question 4 As argued by Bettenson and Maunder, culture plays an immense role in the life of an individual in relation to religion14. At times culture may pose a major

Implementing the Data Protection Act in Childcare

Implementing the Data Protection Act in Childcare Choose and evaluate four of the 8 Data Protection Act principles, providing examples of how these would be implemented in a child care setting. 5.1 DATA PROTECTION ACT 1998 Anyone who keeps records whether on computer or on paper must apply with this act. It should be clear to service user for what purpose the data are being kept. Information about a child should also be accessible to parents and shared with them. It is not compulsory just do on their demand. Information should not be kept for longer than necessary, though accident and incident records will be need to be kept in case they are needed for references at some time in future. Records must be stored securely. THE 4 DATA PROTECTION ACT PRINCIPALS AND HOW TO IMPLEMENT IT IN A CHILDCARE PROCESSED FAIRLY AND LAWFULLY It is very important that personal data should be processed fairly. In practice you must legitimate grounds for collection and using the personal data. You must not use the data in way that have unjustified adverse effects on the individual concerned. You must be transparent about how to use the data and privacy notices when they collecting their data. You make sure you do not do anything unlawful with the date. OBTAINED FOR SPECIFIED LAWFUL PURPOSES This data is clearly linked with first data protection. If you obtain personal data for an unlawful purpose then you will be in breach of both first and second data protection. For example to implement this data in you setting you must be clear from the outsets about why you are collecting personal data and what you intend to do with it. You must comply what act says about notifying given to the information commissnor. ADEQUATE, RELEVANT AND NOT EXCESSIVE The data protection does not define these words, clearly though they need to be considered. For examples a debt collection agency is engaged to find a particular debt. Its collects information several of people with similar name. During the inquiry some of these people are discounted. Company should delete most of the data, just keep minimum data. If you need to hold particular information about certain individual only you should collect it just for those individual. The information is likely to be excessive and irrelevant in relevant to other people. ACCURATE AND UP TO DATE The law recognise that it may not be practical to double check the accuracy of every item of personal data you receive. So the act make special provision about the accuracy that information that individual provides about themselves. When you go through this data protection you should take reasonably steps to ensure the accuracyof any personal you obtain, make sure that the any personal data is clear and carefully consider whether it is necessary to update the information. Evaluate the need for accurate, legible and up-to-date record keeping, and identify the consequences of non-compliance. 5.2 ACCURATE LEGIBLE AND UP TO RECORD KEEPING INFORMATION WITH NON COMPLIANCES When you start a business as a child care that it is very important to keep accurate and complete records. Your business record should include; You should have keep record banking information You must need a proof of income You need to keep a proof of expenses that how much you spend on their food and stuff You need to be organised, keep your records up to date and then hold on to them for seven tax years. Good records are important for your business because; They can make filling in your tax returns easier and quicker They can make it quicker for your tax agent or accountant to do your book and save your money. They can give you the information you need to manage your business and help it grow, and make it easier to get a loan. Tax record is a legal requirement to running a business. LEGIBILITY Legibility mean all information should be correct, readable and clearly. So following steps could be helpful for legible record keeping; All written information should be neat clean and use in black ink because it is clearer to read and photocopies. It is more important that handwriting should be legible. If it is not readable someone can misunderstanding. If someone changes to documentation such as medication form, parents permission form, it must be signed and dated. White correction fluid should not be use over the mistake, just crossed with a line. UP TO DATE INFORMATION Always make sure in your childcare setting that you have up to date information of their present address, telephone numbers, emergency contract and doctor’s telephone number or any changes of food requirements. As a childcare provider make sure that implement an effective procedure to meet the individually needs of child when administering medicines. For more progress we have to keep written record of child’s need for medication and ask parents to update regularly. Always keep written record of all medicines and inform to parents when medicines has been given including the time, date and dosage. As a professional it is your responsibility to keep children safe in your setting, so you should regularly update and practice with fire evacuation procedures. You suppose to be record dates and time of every fire drill. Explain the different ways of recording digital and paper records in the child care setting. 5.3 BASIC INFORMATION OF RECORD Before child coming in nursery or school basic information must be filled in. Supervisor should be explained to parents that this information will be treated with confidentially and that will be stored safely. The record will be reviewed regularly and kept up to date with parents’ help. Supervisor collects all information from parents. DIFFERENT WAYS OF RECORDING – It is very important to make sure that there is enough reliable methods of backing up the data are employed so that if the computer malfunction or becomes damaged the files can be easly be returned on another system. There are so many ways to keep record by digital and paper record; DIGITAL DATA It is important that Data should be reliably, adequately accurately recorded on computer. Always make sure that all information of recording has been saved which could be about their behavior, development areas or any learning areas. As a childcare provider you should not allow to discuss personal information with other staff member or observation by staff on any confidentially matters, child protection matters, development concerns or any behavior concerns. And also keep up to date information on behavior issues. This type of information supposes to be record on laptop, on hard disk-computer, or Ipad and keep up to date regularly with parents. These digital data should be stored safely secured on the hardware device and a central server. It should be protect by the secret password. Children should not allow using same computer or desktop which have a confidential files. The education facility must also ensure that, as well as sufficient password protection on all devices containing personal information, that the central server repository is also sufficiently secured. Strict IT policies must be in place on devices containing personal information, to ensure that they are adequately protected when the device leaves the confines of the childcare setting. PAPER RECORDING –Data protection policies apply equally as they do to data on ICT or on paper records. Paper records can have less strict safeguards, especially if not kept securely locked. Therefore, It is very important that all files should be locked in a safe environment with limited access to authorized people only and out of the reach of children. Paper files should be clearly written (especially if handwritten), readable and disposed of in the correct manner (a document management process should be in place). When paper files are transferred to another department, they should be recorded so there is traceability of their movements. Identify the primary types of data storage for digital and paper records, and evaluate the best option for a home childcare setting. 5.4 PRIMARY TYPES OF DATA STORAGES There are two type of data; primary and secondary data. Primary type of data means that memory which can be stored for short time.RAM and CACHE are best examples of primary data storages. RAM(random access memory) and cache works together because RAM have no enough place for more storages but it can be fast access rate of random memory. CACHE is part of random access memory. It can be use to speeding up. So that’s why it is high and faster than reading or writing from main memory. Most of the PCU have three type of cache like- instruction cache, data cache and translation look side buffer. PRIMARY DATA STORAGES FOR DIGITAL – It means memory which can be record on computer. CPU is the main part of computer to store information.CPU regularly reads instruction which is keep record there and it produce where it need. Today’s modern random access memory is popular .It is small size but expensive. It is also known as a volatile. There are two more kind of primary data: processor register and processor cache. Processor register holds word of data and more much faster. Processor cache is slower but greater storages capability then processor registers. PRIMARY DATA STORAGES FOR PAPER RECORD -It is very important that you look after your record in your child care setting because it is part of daily routine by the law. The primary data should be recorded for three years As childcarer you ensure that how long to keep it and what should you do when you no need it. You should work with record management and department of file plan. As a childcarer you have to make decision that can access the records because each department of records need confidentially and securely information. As a childcare you should provide guidance to that department who is packing, preparing of record and ensure that records management is handling of all materials properly. Rate the best option Paper record is the best option for the home childcare setting because it is more valuable and secure then digital. When you are going to start your own business as a childcare setting you have to make plan ahead. Ensure that there is enough file rooms. All files should be maintained properly in the office or secure place. when you keep paper record you have to record everything for example: in emergency or any accident happened you have record all details in the accident book and make it for parents to sign, provide a copy for parents. Second thing paper record is more real then digital. Even digital is faster, more easily but still paper record is more secure. Proper records management requires you to know which copy is your ‘‘copy of record’’. Once a copy of record has been established, the other copy can be destroyed safely. So ensure that the information how long to keep it in your record. In this UNIT I did try to explain about data protection act 1998, how to implement it into childcare setting, record keeping information, deferent ways of recording, primary types of data storages and evaluate of paper records. References www.dataprotection.ie www.en.wikipedia.org. www.ehow.com. www.computerhope.vom www.buzzle.com www.dartmouth.com www.ico.org.uk www.irdgovt,cznz

Risky Business :: essays research papers

Risky Business   Ã‚  Ã‚  Ã‚  Ã‚  In the 1983 smash hit Risky Business, director Paul Brickman takes his audience on a wild ride through Chicago. The film spans across the Chicago land area, and beyond. From a small high school, to a world famous hotel, it really shows what Chicago is made of. But it also holds a dark side to itself, when the dangerous and socially perverse world of prostitution comes into play.   Ã‚  Ã‚  Ã‚  Ã‚  Joel Goodman, played by Tom Cruise, is an average high school senior. He has regrets and doubts when it comes to his life and is constantly wondering how will his parents take the next disappointment that he bring to them. But following his parents little getaway, and following some of his friends advise Joel gets himself involved with a small time prostitute named Lana, played by Rebecca DeMornay. In class we touched upon the topic; does this movie glorify prostitution? There is no clean-cut answer to this question, because on one side Joel profited over eight thousand dollars from his little endeavor into essentially being a pimp for a night. And on the other hand you have the actual pimp of Lana being a mean and greedy man, the type of person that would sell your sole for quarter. So to state whether the message of the film was glorifying or to denounce prostitution is up the audience, it is their own opinion.   Ã‚  Ã‚  Ã‚  Ã‚  Risky Business has some more to offer its audience than a heated debate. It also has a great setting for such a fantastic plot. We see many of Chicago’s finest and most revered landmarks. It takes us not only to Chicago but is neighboring suburbs. Niles East high school is where Joel Goodman had his hard times finding an open door. The airport where Joel drops his parents off and you hear that very familiar yet shallow: â€Å"Yea, I got it†¦don’t worry†¦okay†¦alright.† Is at O’Hare international airport located in the western suburbs of Chicago. More people pass through O’Hare airport in one day than in any other airport in the world. The two places most famous on the list, is the Drake hotel and the John Hancock building. At the Drake hotel, Joel and one of his good friends are having an eight-dollar cup of hot chocolate while they wait for Lana; Joel’s soon to be business partner. On the 95th floor of the Hancock building is a place where usually the elite can only find a table.

God Is Great

‘God is great, God is good, now we thank him for our food. ’ This simple prayer reflects twin commitments in Christian belief to God’s greatness and God’s goodness. Yet Christian theodicies have often averred to God’s greatness to the detriment of his goodness. Let us interpret God’s greatness in a manner other than power. Indeed, let us consider God’s greatness, as the medievals understood God’s goodness, in terms of being: goodness and being are interchangeable; 1God is the most real being; hence, God is the greatest being. God is great. Let us interpret God’s goodness in a manner analogous to human goodness. I take God’s goodness as analogous primarily to the parent-child relationship; God is good, according to this analogy, as a father or mother is to his or her children. 2Caring for one’s children is a paradigm metaphor in Scripture for God’s carefor his creatures. God is good. The purpose of this essay is to explore the ramifications of these two views for the problem of evil and especially for the problem of hell. Judgements typically viewed hell as an eternal torture chamber perhaps with God himself as the torturer. I shall expound both views of divine goodness, present some arguments in their defense, and then locate them within the context of a Theodoric of human suffering. I shall argue that neither is singly adequate as an understanding of the divine nature; but, if both are maintained, a trilemma arises for the traditional doctrine of the eternal punishment of the damned. That is, I shall argue that one can hold the following three views only on pain of inconsistency: 1. God is great. 2. God is good. 3. There is a hell (an eternal torture chamber).

Tough Guise

Tough Guise What does it mean to be a man in society? Jackson Katz in the documentary â€Å"Tough Guise† argues that social media puts a lot of pressure on how men should look and act. For example, Arnold Schwarzenegger is possibly one of the most popular role models for young boys and men today. Therefore when our society thinks of the ultimate â€Å"many man† the first thing that comes to mind is strong, aggressive, tall, handsome, courageous, rough, tough, emotionless, insensitive, fearless and practical. Men should not be soft, submissive or weak. If a man would show weakness in any way, there would be much criticism to follow.People fail to realize how their cultural expectations can be harmful to boys, men, women, and society as a whole. Our culture needs to be more excepting of what it â€Å"truly† means to be a man. Gender roles are taught to boys from the very day they are born. Parents treat sons and daughters differently. Little boys are taught to be t ough. When little boy’s cry their parents might respond by telling him to grow up, and be a tough. However if a little girl did the same thing she would most likely receive more sympathy from her parents. A good example of this is in athletics. It is acceptable for a female athlete to cry when an injury takes place.But male athletes are usually made fun of for being â€Å"weak† or â€Å"sissies. † These expectations can be harmful to boys and men. According to Dennis Thompson, some studies show men and women share more emotional similarities than differences. When men are forced to hold in their emotions, they are more likely to suffer from high blood pressure, and participate in riskier behaviors such as smoking or drinking. (â€Å"Gender Differences in Emotional Health. †Ã‚  EverydayHealth. com. N. p. , n. d. Web. ) Boys and men should be allowed to grow up with non-stereotypical responses to their true emotional needs.Due to this tough guise persona, w omen suffer too. In the documentary â€Å"Tough Guise† Jackson Katz talks about the modern multicultural women’s movement. Katz explains how this movement in history has given men new intakes about relationships, work, and parenting. There are now many young men today who are very open minded about relationships between men and women, and sexual equality. But there has also been a â€Å"backlash. † This means some men are not adjusting to these cultural changes. For example Howard Stern plays the role of a â€Å"bad boy† who is only famous for demeaning women.Stern shows women as objects by airing them on television half naked and uses degrading names. Howard Stern makes young male viewers feel good about themselves by degrading women and regressing back to traditional sexist ways. Not only are young men seeing people like Howard Stern as the â€Å"social norm,† they are also being influenced by sexual violence films. Many slasher films show women in sexually explicit ways right before they are being assaulted. Jackson Kratz seems to think this might be why so many men are sexually assaulting women. Violence is rapid among boys and men, which is affecting our whole society.Men and boys are being bullied in their schools. This is resulting in mass murders. In order to show dominance boys and men are relying on guns. In fact, the boys interviewed felt they needed to seek revenge on those who bullied them to assert their manhood. Luke Woodham, who carried out the Pearl, Mississippi, quoted â€Å"people called me gay, stupid, fat, and lazy. Murder is not weak and slow-witted, murder is gutsy and daring. † I am not insane; I did this to show society that people like me are mistreated every day. † ( â€Å"The Day Luke Woodham Killed All Those People. †Ã‚  YouTube. YouTube, 15 Apr. 008. )   Luke Woodham was did not fit into societies cultural norm; therefore felt the need to show his dominance by taking lifeâ⠂¬â„¢s. These are things society needs to think about. Unfortunately Men are putting up a front for society. With this being said men go through a lot in order to fit the stereotypical â€Å"manly man. † Our culture needs to see all of the negative outcomes of putting this kind of pressure on men. Men should be allowed to be true to themselves without being judged. When men are expected to fit a certain stereotype, this sometimes results in violence against women, and society.

Organ Transplant essays

Organ Transplant essays Nowadays medicine already good enough. When peoples got a disease, they can recovered by taking a pill and giving them an injection, even they have cancer, they can removed it by operation. It seem nowadays medicine is very good. Organ transplant is the one discovery in the medicine. Organ transplantation basically is the patient of removing a useable organ from a person who had just died, usually in an accident and give it to a severely will person who needs it to replace a damage organ. Nowadays many people waiting for organ transplant. The number of patients on waiting lists more than doubled during that period to 56,066 in 1999. In that year, 3,072 patients died waiting for organ. because of this happened, we have to focus on the organ transplants. Most of the patient ¡s organ got very bad disease, and the medicine can not control their bad organs, for example, cancer, heart disease and kidney disease ¡K. Etc. the only way to recover is get another organ to do the transplantation as soon as possible, otherwise their life will be in danger, or probably their disease will be turn worse till the organ can not recover again. Another factor that causes patient waiting for organ transplant is not enough people die in order to get the organ. When doctor take away the organs from the died body, they have to make sure the organ is 100% healthy, otherwise they don ¡t use it in the transplantation. But this is very hard to find a organ is 100% healthy, because the org ans might be damaged after the accident or the died people already have a bad organ. Because of these factors, many people die for waiting organ transplants, we can know that organ transplants is very important for the patient. ¡ Hundreds die each year waiting for transplants ¡ According from Gary Rennie. In order to solve the organ not enough supply problems, doctor thinks another way instead of the organ transplants. They created artificial heart in ...

Round and Flat Characters in Trifles by S.Glaspells

Round and Flat Characters in Trifles by S.Glaspells Introduction Susan Glaspell, the author of the play Trifles, exhibits the behavioral nature of major and minor characters, which groups them as either round or flat characters. She constructs the play after working as a journalist researching on the murder of John Hossack hence categorizing it as a real story. In Glaspell’s play, the characters display stereotypes especially the gender and cultural stereotypes.Advertising We will write a custom essay sample on Round and Flat Characters in Trifles by S.Glaspells specifically for you for only $16.05 $11/page Learn More According to Wiehardt, round characters are the main characters in a piece of writing who face problems in their life that become their turning point (1). They undergo an awful experience that pressure them to change their character. On the other hand, a flat character is an unprogressive minor character in a story that remains in the same position throughout the story (Wiehardt 1). In th e play Trifles, the author strategically features two round characters like Minnie Foster and John Wright. However, the play has a good share of the flat characters like Mrs. Hale and Mr. Hale among others. In her early days, Minnie Foster is a felicitous, melodious and always in good spirits girl (Glaspell 7). All her dresses have bright colors hence making her famous among other girls. Unfortunately, after her marriage to Mr. Wright her cheerful character turns into sorrow hence only somber mood prevails in her house. One of Mrs. Wright’s neighbors, Mrs. Hale describes her character as a beautiful, fearful and cautious but all her behaviors disappear immediately after the marriage ceremony (Glaspell 5). Mr. Wright is Minnie’s husband whose character as uncouth, crude harsh turns him oppressive especially to his loyal wife. Minnie’s thirty year of marriage is void of happiness. However, one night, Mr. Wright dies when he is asleep. Surprisingly, Minnie says tha t someone strangled her husband while she is deep asleep. Unfortunately, her husband’s friend Mr. Hale discovers the death and reports to the authority. The Sheriff and attorney ignore her claims hence choose to put her in remand. After critical investigations, the law convicts her of murder because there is no trace another person as she claims. According to Wiehardt’s description of a round character, Minnie’s unchanging character categorizes her as one. Although Minnie has subservient and scheming character, her husband’s oppressive nature turns her into a murderer and outrageous woman hence kills her him after three decades of marriage. John Wright stands out as a round character dominated by chauvinism.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More John Wright chauvinistic character makes him an oppressor especially to his wedded wife. He disrespects, hates and abuses his wife all the time hence turning his wife against him. Although he is uncouth, unfriendly and selfish, his wife overpowers him killing him instantly. John Wright becomes powerless and weak loosing his ability to overpower or control his wife. The ability of Mr. Wright to change his domineering nature describes him as a round character. However, Gorge Henderson is a round character who is tough as presented by the author. The county attorney, Mr. George Henderson is among the flat characters as described by Wiehardt. He is one of the law enforcers carrying out the murder case of Mr. Wright. He bases on his professional qualifications and experience to carry out the investigation. He is tough, serious and dismisses opinion from other people. Ironically, as a crime expert, he does not concentrate on Mrs. Wright’s Kitchen, which is woman place. However, he focuses in the bedroom and the barn where her husband spends most of his time. As a law enforcer, he con victs Mrs. Wright to prison yet he has inadequate evidence. Additionally, he is unable to unfold one of the main evidence, a box, which describes Mrs. Wright as a murderer. The inability of the attorney to consider and be keen to other people especially women puts him under a flat character. The other law enforcer at the crime scene is the Sheriff, Henry Peters. He backs up the attorney during the investigation. Likewise, he overlooks the areas in the house like the kitchen, which could nail Mrs. Wright down. Additionally, he has a contempt character hence kicks a basket belonging to Mrs. Wright yet it might the source of evidence. Peters has a non-dynamic, unchanging character categorizing him as a flat character. Mrs. Hale stands out as an ignorant but obedient flat character as the play unveils. Mrs. Hale is the wife to Mr. Hale. Additionally, she is a neighbor to the Wrights but due to frequent fights in the home, she abandons the family. However, she turns up when a calamity hi ts the family, the death Mr. Wright. Although the sheriff and the attorney disapprove her contribution to the murder case, she loiters around the crime scene hence discovering a box that contains evidence against Mrs. Wright. As a woman, she decides to ignore the law officers and hides the box. She displays her submissive and quietness as the society expects from her. Mrs. Hale’s character as obedient and submissive describes her as a flat character, she is not ready to break the law, therefore, secretly keeps the box with evidence.Advertising We will write a custom essay sample on Round and Flat Characters in Trifles by S.Glaspells specifically for you for only $16.05 $11/page Learn More Lewis Hale is a farmer, neighbor and a friend to the Wrights family (Wade 2). When he comes to visit his neighbors, he discovers the death of Mr. Wright from the wife. He decides to report the murder case to the police station. During the investigation, he follows t he Sheriff and attorney because he is determined to unravel the truth. However, his presence at the crime scene does not change situation. Mr. Hale character as a good neighbor, friendly and loyal to his character is non-dynamic even after he discovers a crime. The issue of stereotypes assumes a good share in the play through the way the author strategically allocates the different roles to her different characters who in turn successfully depicts the stereotypes ranging from gender to cultural. The characters in the play display a high level of stereotype. There is both cultural and gender stereotyping. The men oppress women in the society, a situation women are unable to change. The play describes the kitchen as the woman’s place and not bedroom or barn. Due to discrimination, Mrs. Hale decides to protect Mrs. Wright as a fellow woman hence keeps away the evidence that she is a murderer. In summary, there are two types of character in the play; round and flat characters. Mr . and Mrs. Wright are the round characters because of their dynamic nature. The rest of the characters fall under flat characters because their situation and behavior is stagnant in the play. Finally, stereotyping is an issue that the author fully exhibits in the play. The women are submissive standing out as ones who face oppression from the society, a role they willingly accept. Glaspell, Susan. Trifles. England: Oxford UP, 1916. Print. Wade, Bradford. Trifles by Susan Glaspell Plot and Character Analysis, 2009. Web. plays.About.com Wiehardt, Ginny. ‘Flat character’ About .com. Need. Know. Accomplish. New York: Winnipeg, 2011. Print.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Wiehardt, Ginny. ‘Round character’ About .com. Need. Know. Accomplish, 2011. Web. Apr. 11 2011. Fictionwriting.about.com/od/glossary/g/Roundcharacter.htm

Breakdown of Every Question Type in SAT Reading by %

Breakdown of Every Question Type in SAT Reading by % SAT / ACT Prep Online Guides and Tips Passage-based questions on the SAT Critical Reading section can be a real challenge, so it’s helpful to know exactly what you’re getting into before the test. I’ve gone through every publicly available SAT and analyzed how frequently every type of Reading question shows up on the exam. In this article, which has been fully updated for the new SAT, I’ll go over the different categories of questions, show you how frequently they each appear, and tell you what this information means for your testing strategy. What are the SAT Reading Question Types? On the SAT, the Reading section lasts 65 minutes and contains 52 questions. There will be five passages in the section, and all Reading questions are based on the passages. Before we get to the distribution of questions, I’ll briefly outline each of the nine question types you'll see on the SAT Reading section so you have a better context for the numbers. Big Picture Questions Big picture questions are about the author’s point of view, the primary purpose of the passage, and the rhetorical strategy of the author. Example of a big picture question: The primary purpose of the passage is to A. discuss the assumptions and reasoning behind a theoryB. describe the aim, method, and results of an experimentC. present and analyze conflicting data about a phenomenonD. show the innovative nature of a procedure used in a study Little Picture/Detail Questions Little picture/detail questions will be about a specific small detail in a passage.They might ask you what a phrase in a passage specifically refers to or give you a line number and ask you to find a detail in that part of the passage. Example of a little picture question: The fourth paragraph (lines 50-56) indicates that Plato’s principal objection to â€Å"poetry† (line 50) was its A. confusing languageB. widespread popularityC. depiction of turbulent eventsD. influence on people’s morals Inference Questions Inference questions will ask you to make a logical assumption based on details in the passage.You may have to infer the meaning of a paragraph or line in the passage, determine the implications of a statement in the passage, or make a logical conclusion about opinions stated by passage authors. Example of an inference question: Which of the following, if available, would best refute the author’s assertion about the â€Å"young upstart† (line 57)? A. Evidence that certain kinds of particles in nature exceed the speed of lightB. Confirmation of conditions that existed in the earliest stages of the Big BangC. Speculation that the deep interior of a black hole is not as dense as scientists have believedD. Mathematical formulas that link general relativity and quantum mechanics in the same realm Function Questions Function questions will ask you to figure out what the purpose or effect of a line or paragraph is in the context of a passage or why the author used a certain phrasing in the passage. Example of a function question: The author of the passage uses the quotation in lines 5-6 primarily as a: A. vivid expression of how she views wordsB. powerful example of what she sought in ShakespeareC. scholarly citation linking her to poetic wordsD. comical introduction to a problem encountered by every dramatic performer Vocabulary in Context Questions Words in context questions will ask you the definition of a word as it is used in the context of a passage.Answering these questions correctly requires an understanding of nuance in the meanings of common words rather than a wide-ranging vocabulary. Example of a vocabulary in context question: In line 34, the word â€Å"follow† most nearly means A. pursueB. resultC. join inD. listen carefully Analogy Questions Analogy questions will ask you to make a comparison between a condition or relationship described in the passage and a condition or relationship that is not mentioned in the passage.Basically, you have to detect the underlying similarity between something in the passage and a separate hypothetical situation.Analogy questions are a subset of inference questions. Example of an analogy question: The â€Å"experts† (line 53) would most likely argue that which of the following is guilty of the â€Å"sin† mentioned in line 58? A. A veterinarian who is unwilling to treat a sick animalB. A cat owner who believes his cat misses its siblingsC. A dog owner who is unwilling to punish her dog for misbehavingD. A zoologist who places the interests of people before those of animals Author Technique Questions Author technique questions will ask you about the author’s tone in the passage or the mood the passage conveys to the reader. Example of an author technique question: The first paragraph of the passage establishes a mood of A. jaded dismissalB. nervous apprehensionC. dramatic anticipationD. initial concern Evidence Support Questions These are a new type of SAT Reading question. You'll answer a question about the passage, for example an inference or little detail question, and the next question (the evidence support question) will ask you tocite evidencethat supports your answer to the previous question. Example of an evidence support question: Which choice provides the best evidence for the answer to the previous question? A.Lines 45-50 ("So every...beetles")B.Lines 51-53 ("Finally...beetles")C.Lines 59-61 ("We would...open")D.Lines 76-79 ("Gourds...flowers") Data Reasoning Questions For the first time, SAT Reading now includes figures (such as graphs and charts) that show data. For data reasoning questions, you'll need to interpret the data in the figure and place it in the context of the overall passage - for example, how does this figure support the author's argument?Especially tricky will be data reasoning questions that require you to make inferences- for example, "the author is most likely to support which interpretation of the data in this figure?" Example of a data reasoning question: According to figure 1, in 2017, the cost of which of the following fuels is projected to be closest to the 2009 US average electricity cost shown in figure 2? A.Natural gasB.Wind (onshore)C.Conventional coalD.Advanced nuclear Now for our all-access behind-the-scenes tour of SAT reading. This is where the magic happens, folks. Currently in production: "SAT Reading: This Time, It's Critical" Distribution of Question Types Here's a table that outlines the distribution of each question type that we found on the SAT Reading section. This data was collected by going through every Reading question on the eight available official practice SATs, sorting them into categories, and averaging the data we got. Question Type Average Number of Questions per Section Percentage of Total Reading Questions Big Picture 21% Little Detail 7 13% Inference 5 10% Function 5 10% Vocabulary in Context 8 15% Analogy 1 2% Author Technique 1 2% Evidence Support 10 20% Data Reasoning 5 10% All Critical Reading Questions 52 103%(due to rounding) Big Picture Questions Out of the 52 questions on the SAT Reading section, I found that an average of about questions per test were Big Picture questions. This makes them the most common type of Reading question, and it means that about21% of the questions you’ll encounter on SAT Critical Reading will be based on an understanding of the main points of passages.The SAT has more Big Picture questions than the ACT, so this can make the SAT Reading section a bit more challenging because you really need to be aware of what the passage is discussing and what the auther is trying to convey. Little Detail Questions Little detail questions are also pretty common on the SAT, with an average of 7 questions per test.This means that about 13% of the questions in the Critical Reading section will be comprised of little detail questions.These questions tend to be the most direct and the least challenging of the bunch, so it’s encouraging to know that they are so common. Inference Questions At an average of 5 questions per test, inference questions are somewhat common and make up about 10% ofquestions on the Critical Reading section.This means that inference skills are pretty important on the SAT. This is especially true since they come into play on other question types, like analogies and sometimes big picture questions, as well. Function Questions There are also about 5 function questions per test,and they make up about10% of Reading questions.This means it's going to be important to understand the structure of the passages and the reasons behind the author's phrasing. Want to learn more about the SAT but tired of reading blog articles? Then you'll love our free, SAT prep livestreams. Designed and led by PrepScholar SAT experts, these live video events are a great resource for students and parents looking to learn more about the SAT and SAT prep. Click on the button below to register for one of our livestreams today! Vocabulary in Context Questions Vocabulary in context questions became much more common when the SAT was revised in 2016. Now, there are about 8 of these questions per test, and they make up around 15% of Reading questions.As we mentioned above, you don't need a huge vocabulary to get these questions right, but you do need to be familiar with different definitions of more common words and how to determine which definition is being used based on the word's context in the passage. Analogy Questions Analogy questions are very rare - you can expect 1 or maybe 2 of them per test.If your skills with inference questions are strong, you should be able to figure out analogy questions as well.It's still good to be prepared for analogy questions because they are kind of weird if you haven't seen them before. See my article on analogy questions for more information about how to solve them. Author Technique Questions Author technique questions are even rarer than analogy questions. They only come up about once per test, if at all.It is sometimes useful to understand tone and mood for the Critical Reading section even if you don’t come across a specific question about them, but these are clearly not core concepts on the test. Evidence Support Questions Evidence support (also known as command of evidence) questions are one of the new SAT Reading questions, and they're also one of the most common question types. You can expect to see about 10 evidence support questionson each Reading Section, which means they make up about 20%of SAT Reading questions.To answer these questions correctly, you'll need to be able to use higher-level reasoning skills to correctly select the part of the passage that supports your previous answer. Data Reasoning Questions Another new question type, there will be about5 data reasoning questions on the SAT, usually spread between two passages. This means they make up about10% of the Reading section.To answer these questions correctly, you'll need to be able to accurately read graphs and charts and be able to understand how they relate to the passage. For more in-depth information, check out our guide to data reasoning questions. I got a blank space baby, and I'll write your name - a philosophy that probably didn't get TSwift very far on the SAT. How Does This Information Affect Your Approach to SAT Reading? Now that you know the frequency of question types, you may be wondering how you can adapt your Critical Reading strategy to the composition of the test. Here are some tips you should consider based on the data: Read Strategically It’s important to come up with a passage reading strategy that will allow you to absorb details while also understanding the main points the author of the passage is making.Since a significant portion of questions in Critical Reading are big picture, it is especially critical to understand passages holistically. On the SAT, passages are relatively short, so it can be beneficial to skim them before reading the questions.Even though Reading questions often give you line numbers, it's a lot easier to figure out questions that deal with inferences, the function of a certain part of the passage, and the main purpose of the passage if you read the passage quickly beforehand.A good skimming strategy is to read the first and last paragraphs and the first and last sentences of each body paragraph.This way you’ll know the main ideas and the gist of the author’s argument. Inference, function, and big picture questions together make up nearly half of the Reading questions on the test.This means that fully understanding the main points made in the passage before you read the questions will help you to answer them much more efficiently. Pay Attention to Details Little picture questions make up a significant part of Reading questions, so you should also be prepared to get very specific with your answers.Sometimes the questions students miss are the ones that seem easy. They’ll breeze right by them and make a silly mistake.Don’t let that happen to you! This is also important because inference skills are critical on the test.With most inference questions, it comes down to finding the right keywords in the passage and matching up details to draw conclusions.This requires an eye for small details as well as awareness of the overall structure of the passage. Don’t Worry About Rarer Question Types (Unless You’re Shooting for a Perfect Score) If analogies scare you (and they are some of the more difficult questions), don’t worry too much about them. The same goes for author technique questions.You don’t need to spend your time practicing question types that will likely only show up once or twice on the test if at all. Practice answering big picture, little detail, evidence support, and vocabulary in context questions first and foremost. Then, if you master those, you can work through the rarer question types. Some questions are rare birds. But mainly I just think the expression on this bird's face is HILARIOUS. Summary There are a few different types of questions that you can expect to see on the passage-based reading section of SAT Critical Reading. These include: Big pictureLittle pictureInferenceFunctionVocabulary in contextAnalogies Author technique Evidence support Data reasoning Big pictureand evidence supportquestions are the most common, followed by vocabulary in contextand little detailquestions. Analogyand author technique questions are relatively rare. Based on the frequency of question types, you should: Practice skimming passages strategically Pay attention to passage details Save the rare question types for last in terms of studying Now that you know exactly what kinds of questions to expect, you’ll be extra prepared for everything the Critical Reading section throws at you! What's Next? For more SAT Reading strategies, take a look at our article on how to improve low reading scores or, if your scores are already high, check out our advice on how to get an 800 on SAT Reading. Read my article on the fundamental rule of SAT reading to understand the core strategy behind answering any reading question and my article on the hardest SAT reading questions to see what you might be up against. Still trying to decide whether to take SAT or ACT Reading? Learn about the differences here. Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep program. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Reading lesson, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

How do you imagine social interaction within 10 years, taking into Essay

How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations - Essay Example This paper tends to shed light on how I imagine social interaction within 10 years to come. It is important to understand first what social interaction actually is. Social interaction means the connection between people that lends them a sense of belonging to each other (Doise & Palmonari 2011; Nash & Calonica 2010). It is the bond that makes people share their ideas, views, feelings, emotions, and sentiments with each other; and, this process becomes the basis of a strong society where people love and respect each other, and take care of each other in the hour of need. Physical presence of a person is part and parcel of healthy social interaction in which persons relate to each other by being physically present to address their needs and feelings. In the recent years, the concept of social interaction has totally changed. Today, we are connected to hundreds of friends in the online community, but we are oblivious of the person sitting next to us, who may be our parent, our spouse, o ur child, our neighbor, or a relative. We share pictures and ideas with hundreds of people online, but we give a damn about what the person feels or think who is sitting in the same room as ours. This discussion of change in social interaction as seen today forms the basis of how I imagine social interaction in 10 years to come. ... People will convey their feelings in the digital format- feelings that they could never have conveyed in person; however, this conveyance of feelings will lack the emotional touch of understanding and compassion. The basic essence of social interaction is talking, which is becoming void even today but will disappear totally in 10 years to come. Just like libraries, physical communication will vanish. Elderly will yearn to see their children offline; while, the latter will have no time to even turn on the Skype. In 10 years, people will start relying on technology to improve their ways of communication. People have already started realizing the fact that technology has snatched away their power of being physically present; and, the proof is the introduction of audio messaging, and video chats such as Skype and Facebook video chat. In coming years, the need of face interaction will be felt even more, which will make experts devise more sophisticated ways of improved communication. 4D e xperiences may be one example of improved means of communication, which cannot be imagined today. However, despite a loss in the sense of belonging to each other, social interaction has also seen much advancement too. It would be unfair to deny the pros of technological advancements that have come with internet, online services, and online social networks such as Facebook and Twitter. People stay connected to their social circle 24/7. I guess that in 10 years to come, there will be so many highly sophisticated tools and applications that will aid communication in an amazing way. Who knows the need for being physically present may vanish totally in 10 years? Did we know that we could have a

Native American Music Essay Example | Topics and Well Written Essays - 2000 words

Native American Music - Essay Example Dance competitions are usually a part of a Powwow to promote interaction between the people within the same tribes or between different people from different tribes. The Grand entry marks the beginning of a Powwow. All the people enter the showground and everyone is asked to hoist up flags. These flags include different tribal flags along with a US flag which is raised in memory of all the wars and battles waged by the tribesmen in the country. The music for the songs and the dance competition is provided by the drums. The drum is specially designed to be large and a group of drummers beat it while the traditional songs are being sung. There is generally a starting song for the event, the grand entry song as a call for all the people who have participated, flag songs to show patriotism and respect and a closing song to mark the end of the Powwow. The Powwow is a way of the tribes’ thanksgiving to the creator and the dances are treated like an offering. The dance performances a re a way of celebration of the circle of life and for this reason the setting of the Powwow is also a circle. The area reserved for dancing is known as arbor and is also a large circular area within the location. Most of the cultural activities like contest dancing, drum competition, ceremonials, singing and cultural exhibition usually take place inside the arbor. Contest dancing is actually an evolution of the traditional dancing in which good dancers were awarded with small prizes. Now the dancers have huge fan following and are given heavy cash prizes for the entertainment they provide to everyone attending the Powwow. The other entertainment activities like gambling games, parades, food stalls, exhibition of arts and crafts usually take place outside the arbor. After the grand entry performance and the flag songs, there are traditional dances performed which include the sneak-up dance, victory dance, inter-tribal dance and veteran’s dance. An important part of the Powwow culture is the respect and veneration which they hold for traditions and individuals. Honoring songs are hence also an essential part of a Powwow. Honoring songs are sung not only for particular persons but also in reminiscence of a particular event. These songs may praise the valor of a hero or the administration skills of a well known leader of a particular tribe. These songs may also be sung in remembrance of a war or a particular cultural practice. Sneak up dance song: The sneak up dance is one of the most famous dances of the Native American tribes. The dance is actually a tableau of a scene which depicts how to ‘sneak’ up on an enemy or a prey. There are many different versions of this dance but all of them run on the same theme of using stealth to gain an advantage over the opponent. In the most famous and the oldest version of the dance, arbor represents a battle ground where some men have become wounded and need help from their companions. Before the start of t he dance, the wounded are escorted in the middle of the arbor. During the first part of the dance the wounded stay in their position motionless while the dancers dance with their heads facing the wounded. Then the rolling beat starts on the drums to create thundering sound which actually symbolizes the action and mayhem of the battlefield. The drum beats then become slow and the dancers slow their movement and advance towards the wounded. When the beating stops, the dancers freeze in

Nacerima Essay Example | Topics and Well Written Essays - 1000 words

Nacerima - Essay Example Nacirema Nacirema is a community living in North America and is known to conduct weird body rites or ceremonies. These rituals are conducted at everyday basis of their lives. Due to this habit enshrined in their customs and traditions, members of the Nacirema community are necessitated to institute a separate room in their homesteads as it will enable them to conduct their body rituals clandestinely within the comfort of their houses. Each room for conducting the rituals has a designated container that is meant for storage of magical equipments and concoctions. These are believed to be of significance for existence and well being of individuals. Available sources posit that the Nacirema possess a lot of magical equipments and concoctions that sometimes render them difficult to comprehend the aim of some of them (Minner, 2002). They are only kept for the conviction and credence that they will provide safety for the members of the family. According to Brent and Lewis (2013), â€Å"Amo ng the daily rituals is revolting, which is the practice of inserting a small bundle of hog hairs into their mouth, along with magical powders, then moving the bundle around in a series of highly formalized gestures† (60). ... It is evident that a lot of customs and traditions practiced by various communities at times emerge as uninformed, irrational, and disgusting or unpleasant to other cultures. Since time immemorial, there have been debates and discussions on the ways and manners in which groups of people should view and comprehend other people’s customs and traditions. It is important to consider the fact our fascination and interest in our customs and traditions results to us viewing it as normal. When people are too much fascinated with their customs and traditions, they view it as the true and correct manner of living that should be a force to reckon with. Nanda & Warms (2007) asserts that individual members of a certain community with distinct customs and traditions, we are prone to examine and scrutinize our customs in comparison with the traditions of other communities or societies. In doing so, individuals fall short of identifying and comprehending the importance of actions and deeds as well as constituents of other customs and traditions. Why some cultures look odd In many cases, some customs and traditions practiced by various communities may seem odd to us. For instance, some customs and traditions in Africa appear odd to Americans. This is because, being a developed nation with civilized ways of life, we forget that our ways of life are different from other nations or societies. Since America is regarded as the most powerful nation in the world, we assume that other people from other countries must emulate us. Though to some extent some of our ways of life have greatly influenced others, it is difficult for some communities to completely do away with their conventional practices. Therefore, since we are so used

Reflection on Christian text Essay Example | Topics and Well Written Essays - 250 words

Reflection on Christian text - Essay Example s, a Christian fulfills all the other commandments, because they will avoid doing sin against God or even doing anything that might harm their neighbors. Therefore, the commandment of love is related to the other commandments, since it binds them all, by giving a single course of action that can be taken by the Christians, to avoid the necessity of trying to fulfill all the commandments. When one loves God and his/her neighbor, sin or any other evil acts that are guarded against by the commandments will no longer be a part of him/her. When Jesus said that â€Å"All the Law and the Prophets hang on these two commandments,† he meant that the commandments and the life that prophets had been advocating for Christians to live can easily be accomplished through loving God and loving ones neighbor. Thus, the commandment of love becomes the core of all Christian laws, since Christians should be bound by love for God and for their fellow men, and in so doing, they will accomplish Gods will in their life, which is living free of sin and serving other people, as Christians would serve

Productivity in the workplace as an lpn Essay Example | Topics and Well Written Essays - 250 words

Productivity in the workplace as an lpn - Essay Example Most of the nurses view lpn roles similar to certified nursing attendants: nurses feel that lpn need to be told what to do and be closely monitored. Lpn’s believe that a professional degree gives authority and autonomy in an organization; moreover, increases motivation for workplace productivity. The feeling that they are being treated equal to nurses enforces them to work hard, care more, and be at good relation with co-workers. In order to reduce conflict and increase workplace productivity of lpn, collaboration between nurses, lpn, and management must be addressed. A health care institution with good working relationships smoothen work flow by facilitating ease of task. Time is not wasted for arguments and health care workers focus only on how to deliver quality care to clients; therefore, human resources are maximized which increases workplace

Disaster Management Essay Example | Topics and Well Written Essays - 500 words

Disaster Management - Essay Example For this paper, we tracked disasters in different provinces/cities to be able to draw conclusion on the hazards, impact and vulnerability of these cities, and to recommend measures in mitigating and being prepared when such disasters strike. Data of disasters that happened in Ontario and Quebec for 1993 up to 2010 were obtained from http://www.scribblemaps.com. Most common disasters in these areas based on the data gathered are floods, forest fires and storms/snowstorms. Other disasters that struck the area are chemical fire, train collision, tornado, snow avalanche, aircraft and bus accident, chemical release, epidemic and mine collapse. In Quebec, flooding happened every year since 1992 until 1996. These resulted to deaths, loss of homes and jobs, disruption of classes, washing out of roads and bridges and electricity cut-off. As a low lying area, Quebec has been vulnerable to floods. The government devised a plan to combat this via various infrastructures like construction and operation of a water retention reservoir, construction of a sill, consolidation and enhancement of existing dikes and implementation of an upgraded flood forecasting system as reported in Fisheries and Oceans Canada.

Productivity in the workplace as an lpn Essay Example | Topics and Well Written Essays - 250 words

Productivity in the workplace as an lpn - Essay Example Most of the nurses view lpn roles similar to certified nursing attendants: nurses feel that lpn need to be told what to do and be closely monitored. Lpn’s believe that a professional degree gives authority and autonomy in an organization; moreover, increases motivation for workplace productivity. The feeling that they are being treated equal to nurses enforces them to work hard, care more, and be at good relation with co-workers. In order to reduce conflict and increase workplace productivity of lpn, collaboration between nurses, lpn, and management must be addressed. A health care institution with good working relationships smoothen work flow by facilitating ease of task. Time is not wasted for arguments and health care workers focus only on how to deliver quality care to clients; therefore, human resources are maximized which increases workplace

Operation management Essay Example | Topics and Well Written Essays - 3250 words

Operation management - Essay Example From this research it is clear that although OM is usually thought to be concerned with day-to-day operations of a limited number of resources and functionalities of a business, it is still an all encompassing field of study and more so in today’s fast paced business environment that demands that businesses brace up their operations strategies to face the highly competitive marketplace. While short-term goals of a business are important to be achieved in terms of efficiency and increased productivity, it is the business’s ability to achieve these results in the long-term that determines its success in the market, making it imperative that it tie its short-term efforts strategically for sustainability and profitability. Technological advancements and innovative approaches to business have constantly changed the face of the market for any business across the world, opening new avenues and options for implementing change in the way business is done. The sole focus being to increase productivity and reduce cost to attain a competitive advantage for survival in the long run. Different methodologies have been available through sets of frameworks for implementing the change strategically for operations of a firm and these will be explored and in the report. Research methodologies that are a best fit for implementing operations strategy will also be studied while exploring the concepts of soft systems methods like lean management, Six Sigma, etc. that help understand the relevance and success of operations strategy in OM.... that help understand the relevance and success of operations strategy in OM. Further, the process of OM itself will be understood with reference to the various development stages of a business in any market. 2. Defining Operations Management â€Å"OM is defined as the process of design, planning, controlling and executing operations in manufacturing and service industries† (Will et al., 2002). The management of a firm’s operations can be found to deal with a wide variety of activities including the design and management of products, services, processes and supply chains through acquisitions, development and utilization of resources at strategic, tactical and operational levels to deliver value to customer while increasing profitability for all the stakeholders of the business. OM encompasses tactical issues ranging from plant layout and structure, project management methods to equipment selection and replacement, operational issues like inventory management, process and production scheduling and controlling, quality control, and policies related to equipment handling and maintenance, etc. (MIT Sloan, 2011). 3. Strategy in Operations An operations strategy reflects what a firm does in the market and is one of the functional strategies of a firm that reflects its decisions which determine the direction of its operations. As the term operations refers to activities or functions of the firm that relate to the producing of products and services, operations strategy is well concerned with the long-term management of resources that are required to produce these products and services (Slack et al., 2010). 4. Importance of operations strategy a.

Propylene Glycol as a Pharmaceutical Excipient in Pediatrics

Propylene Glycol as a Pharmaceutical Excipient in Pediatrics Disha Patel The Utilization of Propylene Glycol as a Pharmaceutical Excipient in the Pediatric Field Abstract As a widely used excipient in pediatric formulations, propylene glycol functions as a solvent, emulsifier, humectant, and hygroscopic agent. It is a clear, colorless liquid whose properties enable it to have pharmacodynamic applications. Oftentimes, propylene glycol is combined with other mediations to enhance its penetration. For instance, a combination of 20% propylene glycol and 5% lactic acid in a semiocculusive cream base is used as a highly effective and well-tolerated keratolytic in patients with lamellar ichthyosis and possibly could be in various other hyperkeratotic diseases. Unfortunately, though to a lesser degree, this excipient is associated with toxic effects such as hyperosmolality, hemolysis, and lactic acidosis. Also, in concentrations greater than 10%, propylene glycol may act as an irritant in some patients (Health Effects 2). From a pharmacokinetic viewpoint, there is a potential of renal toxicity associated with propylene glycol and lorazepam. The high concentra tion of propylene glycol contained in certain intravenous drug products, such as phenytoin, diazepam, digoxin, and etomidate, may induce thrombophlebitis. Here, the patients increased serum creatinine concentrations are likely to have resulted from exposure to propylene glycol due to lorazepam infusion. Serum osmolality and osmol gap may be useful markers for propylene glycol toxicity. Much like the above mentioned applications, through its chemical composition, propylene glycol has the ability to exert a beneficial effect on pediatric formulations (Webbook 5). Introduction Propylene glycol, which is also known Propane-1,2-diol, is a colorless, viscous, organic liquid with a slightly sweet taste. This excipient is utilized in food, cosmetics and pharmaceutical preparations. Examples of pharmaceutical applications include therapeutic drugs such as vaccines, cough syrups, local anesthetics, antiseptics, vitamins, and hormones. It is produced through the fermentation of yeast and carbohydrates. Propylene glycol is industrially made from propylene oxide. It is made from either a catalytic or a non-catalytic method which exposes the propylene into extremes of temperature and a small amount of sulfuric acid or alkali to yield propylene glycol for industrial purposes (Frequently Asked Questions about Propylene Glycol 1). It is concluded that, with extensive research, this excipient is categorized as safe in the body. According to the Agency for Toxic Substances Disease Registry, in the body, under conditions of normal low exposure, propylene glycol is quickly metabolized and excreted. Its metabolic pathway is comparable to that of sugar: propylene glycol is quickly converted into lactic acid, similar to what happens with the energy in the muscles when exercising. Afterwards, the lactic acid is excreted via urine (Database of Select Committee on GRAS Substances (SCOGS) Reviews 2). Surprisingly, from a toxicological point of view, alcohol is more toxic than propylene glycol. Propylene glycol has been used safely for more than 50 years in a large variety of applications. As a result, it is effectively used in prescription medications such amoxicillin (500 mg), clindamycin hydrochloride (150 mg 300 mg), gabapentin (300 mg), lyrica (50 g 75 mg), and omeprazole (20 mg) (Result Filters 4). Through statistical data, it is overwhelmingly evident that there is a continually growing market for propylene glycol. According to the IHS website, United States (19%), Western Europe (39%), Japan (17%), and China (80%) had the largest consumption (Inactive Ingredients in Pharmaceutical Products 5). Since it has been proven safe with a relative low toxicity level, it is projected that the consumption of propylene glycol will rise (IHS Home Page 4). The Effects of Propylene Glycol in Pediatrics Pharmaceutical medications are composed of two very essential ingredients: active pharmaceutical ingredients (APIs) and excipients. The purpose of the active pharmaceutical ingredient in a drug is to elicit a specific therapeutic effect on the patient. Specifically, when the drug is consumed, it will exert a necessary effect on the body in order to produce an ideal outcome: the therapeutic response (TOXICOLOGICAL PROFILE FOR PROPYLENE GLYCOL 3). The component of the drug is the excipient, which is an inactive ingredient utilized for possible multifunctional usage. For instance, an excipient can be binders, coatings, diluents, disintegrants, fillers, flavors, colors, lubricants, glidants, sorbents, preservatives, sweeteners, and solubilizing agents. Oftentimes, they do acquire some extent of therapeutic acclivity, though less than the API. Similar to many other drugs, propylene glycol functions both, as an API and excipient-an indication that multiple functions can have multiple benef its (AccessMedicine [41168448] 2). Additionally, medications are tailored to a specific age group to maximize the therapeutic effect for the patient. Therefore, criteria for an ideal drug for the pediatric population will undoubtedly differ from the criteria for the geriatric population. Routes of administration suitable for pediatrics include oral, topical, rectal, inhalation, injectable and drop (eye, ear, and nose). Propylene glycol enters the body as an alcohol and metabolizes in the bodys enzyme pathways. These pathways do not mature in humans until 12 to 30 months of age. Proper judgment when administering a propylene glycol-based formulation to neonates is crucial in order to prevent potential complications (PubChem 1). In comparison to adults, new born babies have a propylene glycol half-life of 16.9 hours rather than a significantly lower 5 hour half-life for adults. In one study, the use a multivitamins whose contents included propylene glycol resulted in serum osmolality in low-birth-weight premature babies. However, in another research activity, phenobarbital injections containing propylene glycol were deemed to have an inconsequential effect on the osmolar gap (AccessMedicine [40400741] 4). A higher amount of propylene glycol delivered per dose, such as 3 grams, is known to cause more seizures in infants, in comparison to those receiving lesser amounts per dose, such as 300 mg. In a population of 262 patients treated for burns, roughly 3 percent were the result of topical propylene glycol which resulted in hyperosmolality (Potential Safety Concerns with the Large Amount of Propylene Glycol 2). Since propylene glycol is a liquid excipient, it affects the gastrointestinal tract. However, studies of people and animals show that if you have repeated eye, skin, nasal, or oral exposures to propylene glycol for a short time, you may develop some irritation. Furthermore, extensive studies performed have concluded that there are no severe risks of propylene glycol in infants. Thus, it is assumed to be safe if consumed in moderation. The oral liquid formulation also illustrates a high compliance rate amongst infants. Simple considerations such as route of administration and effective concentrations can help achieve a therapeutic response (AccessMedicine [40400741] 6). The chemical composition of propylene glycol is relatively simple: alcohol groups with a hydrocarbon backbone. To an extent, this simplistic structure plays a broad role in various applications ranging from industrial to pharmaceutical uses. Generally, neonates can be exposed to propylene glycol orally or topically. Absorption through oral intake is significantly more effective than on the skin. Once propylene glycol reaches the site of action, it is rapidly metabolized and subsequently excreted (A-Z Index 9). In the blood stream, the half-life of the excipient is approximately 2-4 hours in adults. However, in neonates, it is drastically longer (17 hours). Pertaining to its mechanism of action, it is further metabolized to lactate which is further metabolized to pyruvate, carbon dioxide, and water. Through utilization of the gluconeogenic pathway, glucose is formed. Even though the safety the propylene is apparent, extremely large exposures to propylene glycol have the potential to r esult in lactic acidosis and hyperosmotic changes in the blood (Health Effects 4). Extensive research has provided sufficient evidence on the safety and quality of this excipient. To begin, numerous sources indicate that propylene glycol has a dramatically low degree of toxicity. It is associated with moderately low concern for acute toxicity by ingestion, skin contact, and inhalation. There have been reports of altered nervous system function because of high oral exposure to propylene. Normal metabolism of this excipient can be negatively affected through blood pH and osmotic changes. Furthermore, animal studies also confirm the relative low risk of propylene glycol (Webbook 2). For example, a longitudinal study performed on rodents with extremely high exposures to the excipient presented no indication of adverse effects. Consequently, a similar study performed on cats illustrated hematological changes. High aerosol concentrations inhaled by rats caused minor nasal and ocular signs that may have been due to mild irritation or drying effects of propylene glycol on mucous membranes. On a positive note, there is no correlation to cancer from the use of propylene glycol (AccessMedicine [45774923] 1). Pharmacological Profile of Propylene Glycol Propylene glycol, with a formula C3H8O2, is readily miscible with water, acetone, and chloroform. In reference to its structure, it contains an asymmetrical carbon atom, so it has two enantiomers. Since the commercial product is a racemic mixture, pure optical enantiomers can be achieved by the hydration of optically pure propylene oxide. Upon the mixture of propylene glycol and water, the freezing point of water is drastically depressed. Because of this, it is used as a de-icing fluid for vehicles. With the exception of ethylene glycol, glycols are generally known to be non-corrosive and have low volatility and toxicity. Even with the strict criteria established for pediatrics, propylene glycol satisfies the requirements for safe administration to pediatric patients (A-Z Index 5). Furthermore, it is derived from propylene oxide and its production methods include either catalytic- proceeds at 150  °C to 180  °C in the presence of ion exchange resin or a small amount of sulfuric acid or alkali, or non-catalytic- high-temperature process at 200  °C to 220  °C (IHS Home Page 3). Even though this paper focuses mainly on propylene glycol’s purpose as an excipient in pediatric formulations, it has an overwhelmingly degree of other applications. A certain amount (45%) is used as chemical feedback for the manufacture of unsaturated polyester resins. Chemically speaking, propylene glycol reacts with a mixture of unsaturated maleic anhydride and isophthalic acid to give a copolymer. Continuing further crosslinking, thermoset plastics are produced from the unsaturated polymers. Similarly, propylene glycol also reacts with propylene oxide to produce oligomers as well as polymers that are utilized to form polyurethanes (Frequently Asked Questions about Propylene Glycol 2). As proven be multiple research articles, this excipient is proven safe. The extent of safety is measured by plasma concentration: â€Å"Serious toxicity generally occurs only at plasma concentrations over 1 g/L, which requires extremely high intake over a relatively short period of time.† However, there is always an uncertainty and accidental occurrences. For instance, rare cases of propylene glycol poison were largely related to either inappropriate intravenous administration or accidental ingestion of enormously large quantities by children (Hazardous Substance Fact Sheet 9). Conclusion As proven through this research paper, propylene glycol is an effective ingredient for pediatric use. Since there was no established linkage between cancer and its use, it is popular for multiple uses. Several considerations should be utilized in formulating pediatric medications-specifically, the ingredients in the formulation. With its multiple uses, propylene glycol is well-suited for children for its safety and effectiveness. Like all ingredients, propylene glycol may produce adverse effects in the patient, but drastically less harmful than others. Since an enormous quantity must be consumed before toxicity level is reached, it is well suited for children. With viscous properties, upon consumption, it has the potential to elicit a faster therapeutic effect on the patient. Therefore, it is both potent and efficacious. In all, this ingredient proves to be a significant element to the overall formulation of a medication, regardless of the age group targeted (Webbook 5). Bibliography A-Z Index. ATSDR. N.p., n.d. Web. 13 Apr. 2014. http://www.atsdr.cdc.gov/phs/phs.asp?id=1120tid=240>. Database of Select Committee on GRAS Substances (SCOGS) Reviews. AccessData. N.p., n.d. Web. 13 Apr. 2014. http://www.accessdata.fda.gov/scripts/fcn/fcnDetailNavigation.cfm?rpt=scogsListingid=262>. Frequently Asked Questions about Propylene Glycol. N.p., n.d. Web. 13 Apr. 2014. http://www.propylene-glycol.com/uploads/PropyleneGlycolAdvocacybrochure.pdf>. Hazardous Substance Fact Sheet. New Jersey Department of Health. N.p., n.d. Web. 13 Apr. 2014. http://nj.gov/health/eoh/rtkweb/documents/fs/3595.pdf>. Health Effects. ATSDR. N.p., n.d. Web. 13 Apr. 2014. http://www.atsdr.cdc.gov/ToxProfiles/tp189-c2.pdf>. InactiveIngredients in Pharmaceutical Products: Update (Subject Review). Peditrics. N.p., n.d. Web. 13 Apr. 2014. http://pediatrics.aappublications.org/content/99/2/268.full#sec-11>. Potential Safety Concerns with the Large Amount of Propylene Glycol. Natap. N.p., n.d. Web. 13 Apr. 2014. http://www.natap.org/2000/may/potential_safety051500.htm>. Propylene Glycol. PubChem. N.p., n.d. Web. 13 Apr. 2014. http://pubchem.ncbi.nlm.nih.gov/summary/summary.cgi?cid=1030>. Propylene Glycol. Webbook. N.p., n.d. Web. 13 Apr. 2014. http://webbook.nist.gov/cgi/cbook.cgi?ID=C57556Mask=8>. Propylene Glycols. IHS Home Page. N.p., n.d. Web. 13 Apr. 2014. http://www.ihs.com/products/chemical/planning/ceh/propylene-glycols.aspx>. Result Filters. National Center for Biotechnology Information. U.S. National Library of Medicine, n.d. Web. 13 Apr. 2014. http://www.ncbi.nlm.nih.gov/pubmed/14524641>. St. Johns University Academics Schools Libraries. AccessMedicine. N.p., n.d. Web. 13 Apr. 2014. http://accessmedicine.mhmedical.com.jerome.stjohns.edu/content.aspx?bookid=348sectionid=40381672jumpsectionID=40400741>. St. Johns University Academics Schools Libraries. AccessMedicine. N.p., n.d. Web. 13 Apr. 2014. http://accessmedicine.mhmedical.com.jerome.stjohns.edu/content.aspx?bookid=388sectionid=45764289jumpsectionID=45774923>. St. Johns University Academics Schools Libraries. AccessMedicine. N.p., n.d. Web. 13 Apr. 2014. http://accessmedicine.mhmedical.com.jerome.stjohns.edu/content.aspx?bookid=392sectionid=41138958jumpsectionID=41168448>. TOXICOLOGICAL PROFILE FOR PROPYLENE GLYCOL. Agency for Toxic Substances and Disease Registry. N.p., n.d. Web. 13 Apr. 2014. http://www.atsdr.cdc.gov/toxprofiles/tp189.pdf>.

Eli Wiesels Night and Charles Dickens A Tale of Two Cities :: Synthesis Essays

Eli Wiesel's â€Å"Night† and Charles Dickens' â€Å"A Tale of Two Cities† Life is not always fair. There is no real explanation for this. In almost all constitutions people are created equal but very rarely are all of them treated this way. But before the French revolution happened very few people even had these rights. Then when WW II came around the Jewish people were targeted by the Nazis. They were stripped of all their rights and basically became slaves to the Nazis party. The Nazis tried to rid Europe of the Jewish people and if they had their way eventually the whole world would be free of this religious group. The character that people show through times of adversity can define them individually and as an entire group. In â€Å"Night† Eli Wiesel faces life and death everyday in the Nazis concentration camp. While in â€Å"A tale of two cities† by Charles Dickens, Carton saves Darnay’s life twice once during a trial and another at the guillotine even though Carton resents Darnay shows mans true potential. â€Å"It was the best of times, it was the worst of times† (Dickens), this famous quote can be applied to more than just the opening of A Tale of Two Cities. In this very moment there are great things going on all over the world. Things like scientific discovers and diplomatic resolutions to international problems are being done right now. There are however many problems happening too. Civil wars and ethnic cleansings occurring in Africa the tsunami that devastated many Asian islands were people are struggling to survive. Yet with all of these things man does not give up we fight on through and that could be mans greatest asset. To fight on even though there doesn’t seem to be a light at the end of the tunnel. The most horrific of tragedies ever to happen to man was due to mans evil. The holocaust was a tragedy where over 11 million innocent people were killed for no other reason than there religious beliefs. The most amazing thing though is not the cruelty of man but instead the strength of the human race to fight through even though so many have lost their lives for no reason. Not to say that they never had doubts of whether they were going to make it through. Even the people who before this never had a waiver in their faith had trouble staying strong in belief that God will save them.

Moments Of Action :: Expository Essays

There never seems to be an answer to that one moment of action. There are numerous factors that keep the world in a balance every second. If one of these is slightly altered, the stability is broken, the harmony shattered, the world changed. However, the answer one should give to these moments is unclear. Whether those moments are for the better or the worse, only time can tell. As the fourth quarter clock winds down to the final seconds of a crucial game, the quarterback completes a long range pass for the game winning touchdown. At the moment of its occurrence, it is a tempest of action that can determine the future for many of those involved. It is one of those moments without any explanation. The quarterback might have caught attention from a national football league scout. Maybe the touchdown receiver would be heralded as a hero for his team for years to come. It could possibly affect somebody watching the game from the other side of the world, causing them to realize that nothing is impossible. Though these are the results that primarily come to mind, there is a side to the play that is frequently overshadowed. What happened if the star wide receiver got hurt on the play, and it ends up being a career-ending injury? What about the reputation of the losing coach, who could get fired at the end of the season due to that one loss? All these happen in an instant, a second, just a moment of action that creates an impact that doesn’t have a response. As a car passes by, a pedestrian stumbles over his own shoes, and dives headfirst into the path of the charging vehicle. After the dust clears, police handcuff the driver, and the victim’s family is making plans for a funeral. That one moment of action just affected two unfortunate people’s families, and possibly even more than that. The driver was going at fairly legal speeds, and he ended up being detained for murder. The man who was killed was the only one supporting his wife and son, yet he is gone and his family is stranded. As the moment passes, one can only imagine what would have gone down IF something else happened. If only the pedestrian had taken an extra second to tie his shoes, he would have lived to see the light of day for another second.

Evaluate the External Corporate Communications of an Existing Product or Service

Evaluate the external corporate communications of an existing product or service Types of external corporate communications Write down the meaning of each and give examples Related to CWOA * Advertising – Advertising is a way to inform in a way of notice or announcement to the public or businesses about promotions, services and products. Other can be information about upcoming events or a massive sale. Advertisement can be informed through TV, leaflets and Radio. CWOA inform their customers about new events taking place via Television advertisement as well as posters on public transport vehicles and on their websites.Their recent service is the Zufari which is a bit like a safari but at the CWOA location. CWOA will inform families and their loyal customers about this new and exciting service that they will start providing over the Easter Holidays through TV advertisement, leaflets and their website. * Packaging – Packaging is a process to which business follow in order to protect their products from damages and ensure the product is safe and clean which stays fresh. Packaging sells a product more effectively for a business that it would without it.Customers feel more confident when purchasing products because they know that the product is safe, clean, and best of all brand new. Packaging mostly is process by plastic but can be corrugated board as well as metal glass and paper. CWOA have their souvenir shops that have products all packaged with good aesthetics. They are packaged in clear plastic bags. For example their T-shirts will have the CWOA logo and will be in a clear plastic package for the customer to see and handle properly whilst the t-shirt also being protected from dirt. Logos – Logos are a form of identify to differentiate a business from its competitors. It helps consumers recognise all types of businesses and therefore competition rises as well. If one logo is better than another either because of the way its name is or the st yle, it makes a lot of difference to the sales and profits of a business. For example the Armani logo is very famous and therefore has expansive products. On the other hand, George a clothing line that sells at retails of Tesco is not as popular, however their products are very cheap but may not live up to its expectations of high quality.CWOA have a recognisable logo that is easy to read and understand globally. It is very attractive logo that has been designed for years that consumers instantly recognise the great quality experience at the attractions. * Methods – There are different types of methods to communicate with the outside or external of the business such as the public to inform of new products and sales and or publish sales figures on the internet which has to be met by law. There are methods to inform people of their new products to ensure they are attracted to it and its value by its price.CWOA are currently launching their new service called Zufari which is a f amily adventure that looks at all the different kinds of animal in the same theme of a Safari. CWOA will use methods to attract their customers to its new service. On their website they would use large, bold and colourful colours to attract readers, pictures to engage their mind and theme styles that relate to animals. Pricing methods to attract them to purchase and book online which may be a cheaper alternative such as a family deal of 4 with 20% off before a certain date. Mission Statements –Mission statements are a summary of the aims and values of a company, organization, or individual. It is a statement of their core purpose and focus that doesn’t change for a very long time. These statements can be found on any organisation website. The mission statement for CWOA can be found on their Merlin entertainment group website as well. ‘Its aim is to deliver unique, memorable and rewarding experiences to millions of visitors across its growing estate’. Missi on statements underline the purpose of the business.It gives them a direction and its customers as external commuters to see what the business’s aims is that relate to the customer. Missions statements shows customers how passionate a business is for thriving in success and in favour of the consumer with excellent services that is promised to be provided to each and every customer. However if CWOA don’t reach their goals then this can question CWIA’s abilities in proving the great customer experience they promised. This can affect their brand and its reputation. Livery –Livery is a way to distinguish colour and, style and theme to their customers from other companies. CWOA do this to many of their souvenir products so that customers are reminded of how much great fun they had from their experience at the attraction. This may ‘re-awake’ their senses and encourage them to go back to experience the same fun they had on their last visit. The live ry on their products can be of their colour schemes or logo for example a teddy bear would have a logo on the shirt and a red and yellow colour background of the hirt to represent its home as CWOA. However a livery can be somewhat of a disadvantage to the business. CWOA may change their logo style, theme and or colour scheme as well as the whole logo design due to change in leadership, partnership and or takeover by another firm. This will mean that CWOA may have to change all their designs on their souvenirs as well as their products. High costs can result of this action. If logo and design is changed then customers may not be able to recognise the brand as well as they did with the first logo design.Memories of great fun and experience may not be the same when looking at a different style logo. * Strap Lines, – Strap line is another way of saying a slogan that is a method to catch a reader’s attention and persuade them to buy their product or service. An example of a strap line used by CWOA for their new service called Zufari ‘Ride into Africa’. Slogans are a way of saying something is alike and the experience will be of a replica. The same goes to CWOA of their new service which will offer a similar real Safari experience. This kind of slogan attracts customers to visit the attraction.Some strap lines may not be appropriate for come consumers so business need to be careful of the way they use the strap lines. A good strap line is Tesco’s ‘Every Little Helps’. This is because Tesco is a large firm with products at very cheap prices and also competitive. It is a way of saying every little saving helps make larger saving on other things. It also outlines Tesco’s objectives of cheaper products than their competitors. * Endorsements – An endorsement is an approval, from a third party or an important person, of a service or product is a way of support and or a recommendation of the business’s pro ducts and or services.Endorsements work like an advertisement except it is less of a persuasion and more of a personal recommendation. If CWOA asked Jonathan Ross to endorse their attraction along with his family then that would make CWOA’s reputation high. Families would want to go to CWOA simply because a famous person has visited that attraction which to them can mean that the attraction is worth going to because of higher status of approval. Endorsements generally are an excellent method to increase sales fast. The endorser of CWOA, which could be Jonathan Ross, receives a fee or payment of endorsing the brand and material.Endorsing a famous or well-known person like a celebrity is not cheap; many of them demand high fees. People will believe an outside person that they know, which they can relate to; about a business that they are not related to such as Jonathan Ross is a TV presenter of his own family show. * Sponsorship – Sponsorships are increasingly getting bi gger and better. Organisations and events can run with the help of sponsorship. It is more of a promotional activity which is a form of corporate communication.Sponsorships work like this; an organisation supports an activity, event or another organisation by giving them money and or other valuable recourses which may relate to them and in return they may want advertisement on space on their boards or area of event. And if it is another organisation than it generally requires advertisements space. An example of this is a football team such as Arsenal Football that has been sponsored by Fly Emirates which is an international airline service and has their logo on the Arsenal jersey and on around their stadiums.CWOA are sponsored by many organisations such as EDF energy, Cornetto, MasterCard, Nintendo Wii and other smaller companies. In return CWOA puts their logos on their website, event leaflets and on their rides. Advertisements of Chessington World of Adventures Chessington World o f Adventure has produced a TV advertisement of their Halloween special event taking place during the Half term. The event is called Halloween Hocus-pocus. The video is on the CWOA’s website and on TV 2 weeks before the actual event taking place. TV is a good way for advertisement because the message gets across to a wider audience.TV advertisements are better effective because they are memorable, especially to children, because they use sound and colourful vision. This video was due for half term of October 2012. Presentation methods: Presentation methods to meet the needs of the customer – how the use of style and use of images, use of language are all targeted at specific customer groups TV is watched by many people at home and during the evenings when the family are all together at tea time, there are many family type advertisements that go on at that time of period.TV is colourful with lots of sounds to engage the listener. CWOA have a dark Halloween theme that rel ates to their event. The dark theme uses darker colours, images of moons, witches, animals, people in costumes that look surreal, decorated hotel rooms and the theme park is set during the night. With many muted colours and flashing images along with multi images of animals and witches and monsters, it grabs a lot of the audience’s attention who are sitting in the comfort of their own home.Images that are suitable for all audiences are the best to gain all target consumers. TV advertisement shows good quality images, as most families now have access to HD TVs that enable higher quality videos and images. The styles of texts they have used are very bold and gothic. The sound track has been adapted to a dark and scary theme with a few spooky laughter sound and tense tones. There are also animal sounds, such as bats and owls. Sounds like these engage the audiences well and interact with their hearing senses.In the video are also a few animated clips that have been integrated wit h real life videos of the resort. These animated clips are of Halloween characters such as witches and monsters. The videos of the resort show some of their special Halloween plays and events along with new rides. Some animals are shown to show those audiences that know very little about COWA. The events show examples of Halloween parties, dress up, plays and characters in play whilst hosting families around their resort experience.The advertisement is a good quality however I believe that the video could have been more informative rather than just showing clips of rides, animals and people in costumes. The vieo could have informed parents of ticket prices, were to look for further information details, special offers and the exact events and new features of this Halloween special and what makes it special than an ordinary day at CWOA. The clip does engage the younger audiences to carry on watching the clip and still be interested. picture/advertisement video source from: http://www. chessington. com/plan-your-trip/chessington-videos. aspx#content

Social Media and Social Change

Social Media and Social Change: A Closer Look at the Revolutionary Qualities of Social Media In Understanding Media: The Extensions of Man, Marshall McLuhan coined the phrase, â€Å"the medium is the message† (McLuhan). McLuhan suggests that messages are greatly affected by the medium in which they are delivered. Messages must be received in the proper channel to create social change. On July 21, 1969, the American astronaut Neil Armstrong created history when he sent his message to 3. 31 billion people via radio and television, â€Å"That's one small step for man, one giant leap for mankind†. Forty years later another astronaut created history by sending the first tweet from outer space, â€Å"Launch was awesome!!! I am feeling great, working hard, and enjoying the magnificent views, the adventure of a lifetime has begun! â€Å"(AP). While many people see online activity on social media sites as a past-time, a growing trend and even a fad, it is actually the biggest key player in creating social change. This is why NASA has more Twitter accounts than any federal agency. The biggest reason NASA has been extremely keen about adopting social media is because of the collapse of interest in space programs, said the NASA chief of public affairs Bob Jacobs. NASA also has plans to incorporate YouTube on their next shuttle flight to field questions from space (AP). The message is clear, NASA looks to generate more interest in space programs or to create social change and they look to social media tools to help them. We are in the midst of a communicative revolution fuelled by social media and driven by the masses. Social media possesses the intrinsic power to change the world even in the most marginal of ways. A closer look at the ability social media has to generate dialogue, its ability to change perception and persuade, and its ability to connect and unite the masses democratically, will demonstrate the power that social media possesses to enable a revolution. It will demonstrate a profound shift in the way that we communicate and denounce social media as a current fad or passing trend. Many people credit the television for its ability to deliver a high quality message. In fact it would be extremely hard to misunderstand a message delivered through such a high sensory communicative channel. Social media outlets like Facebook and Twitter have been criticized for its â€Å"dumbing down† qualities. In Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes our Future, Mark Bauerlein suggests that Generation Y, that is – a generation of youth born in the late 1970's to the late 1990's – spend wasteful hours on social networking sites posting useless updates and sending mundane messages (Bauerlein 12). But the Harvard Law professor Jonathan Zittrain reminds us that â€Å"the qualities that make Twitter seem inane and half-baked are what makes it so powerful† (qtd in Cohen). It is the same qualities that give social media a high quality communication channel for inspiring social movements amongst participants. Participants of social media are often required to create accounts or profiles and as a result participants are left with a sense of community. Because all content on social media sites are user-generated, any information or message posted on a given site is automatically received as word of mouth dialogue and this is the powerful nature of social media. It is important to note that dialogue is unrestricted to mediums. It can occur via face to face interaction, by telephone, by email or even a social media site such as Facebook, Twitter, YouTube or MySpace. Danah Boyd suggests that comments in a world of social media act as conversation in the real world (Boyd 124). Her compelling article, Why Youth Love Social Network Sites: The Role of Networked Publics in Teenage Social Life argues that profiles, friends and comments â€Å"differentiate social network sites differentiate from other types of computermediated communication† (124). Boyd explains that comments are what engage and encourage users to participate and when they do they become participants (127). In Sociability and social interaction on social networking websites, Andrew Keenan and Ali Shiri identify the emphasis social media outlets place on transferring your existing â€Å"real world† experiences, connections, networks and information to the web and making them accessible (Keenan & Shiri 443). Naturally users are inclined to do the opposite. Any dialogue generated online is not limited to or even discouraged from entering the real world. What Boyd, Keenan and Shiri remind us is that social media sites are not only encouraging us to socialize on their sites, they are encouraging us to participate and to socialize in the real world. In The Power of Dialogue, Patrick Jenlink highlights the contributions dialogue makes in creating social change: The primary challenge to global society, as we pass the threshold of a new millennium, is to transform existing social systems, and therefore American society, in such ways as to embody a more inclusive, democratic, and open-ended communicative spirit. Necessary to this transformation is a social discourse that enables the power and potential of global citizens to be realized. Dialogue is such a discourse that enables citizens in unconcealing societal patterns and structures, which guide and direct individual and collective interactions within and across events and activities. Engaging in dialogue, as a social discourse of creative possibility, with others in our daily lives can contribute to change in our selves and society (Jenlink 1). One example of social media's ability to use dialogue to create social change is the recent use of Twitter to coordinate protests. The Iranian government's attempts to restrict and censor media outlets was challenged by citizens that used Twitter to spread the word about the Iranian Election (Cohen & Stone 2). When the Chinese government censored citizens from accessing the internet the Global Internet Freedom Consortium provided Chinese movements with software that helped evade censorship. When asked about the increase of traffic from Iran, the founder of the organization suggested that â€Å"the Iranian people actually found out by themselves and have passed this on by word of mouth† (Cohen & Stone 2). Furthermore, Zittrain suggests that â€Å"Twitter was particularly resilient to censorship because it had so many ways for its posts to originate – from a phone, a web browser or specialized applications – and so many outlets for those posts to appear† (qtd in Cohen & Stone). Similarly, word of mouth messages are difficult to avoid because they can be delivered from so many places – a neighbour, a teacher, a coworker, a classmate or even an astronaut. In short, the intrinsic nature of social media sites to turn user generated content into word of mouth information, that is – unrestrictive dialogue – allows for users to spread messages quickly and effectively. Social media outlets such as Facebook, Twitter, YouTube and MySpace have not only given us a way in which we can converse, they have given us a space in which conversation and dialogue can start and continue to grow. When John E. Kennedy first tried to define advertising in 1904 he did so with three simple words, â€Å"salesmanship on paper† (O'Reilly). While he might rework this phrase, first to include all forms of advertising media and then to comment on some form of social change; he would certainly be forced to include social media tools such as YouTube, Facebook, MySpace and Twitter as they have changed the way in which we choose to communicate. When considering social change it is imperative to consider advertising. The first step to creating social change on any level is to change public perception and there is no other industry known more for changing perception than the advertising industry. It is best explained by notorious ad man who persuaded millions to watch MTV and wear Tommy Hilfiger, George Lois who said, â€Å"Great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I’m not lying; I’m just saying, ‘This one’s more fun, this one’s more exciting. ‘† The advertising industry is typically always the first one to recognize the capability of digital technologies to create social change. This is why Katalyst Media, a media agency dedicated to producing content on social media has more campaigns than they can handle. The founder and CEO of Katalyst Media, Ashton Kutcher uses social media sites like Facebook and Twitter to send his message and to persuade others to join his causes. It started with a message to promote World Malaria Day that read â€Å"Every 30 seconds, a kid dies of malaria. Nets save lives. $10 buys a net† and was followed by a link to Malaria No More's web site where people could donate (Macsai & Wilson 80). The celebrity's tweet persuaded millions to join and the donation website had more traffic in one month than it did the previous twelve (80). Kutcher was able to tally nearly 90,000 nets in a very short time. What Kutcher did was raise awareness to a cause and by taking advantage of the most popular space in modern times to have a conversation he created action. Another celebrity to cash in on free advertising, that is – the process of attracting public attention to a product, business or cause through multiple forms of media with the ultimate goal of delivering a message to create action – is Bill Cosby. Cosby recently held a virtual town hall to discuss issues that face the African-American Community and to promote this town hall he advertised his message on social media sites, Facebook and Twitter (Hein). Cosby launched his ad campaign in a few simple words, â€Å"Our children are trying to tell us something, but we are not listening† followed by a link to Ustream – a website that streams footage live alongside a comments box where the streamer can read at the same time. Cosby was capable of generating 1. 3 million views which set a record behind President Obama's inaugural address (Hein). Similarly, companies are taking advantage of social media sites by gathering positive word of mouth dialogue to create a social change, that is – a higher demand and positive brand relationship with consumers (Schmitt). Companies like Nike, Red Bull and Samsun all have their own Twitter and Facebook pages where consumers post reviews and experiences with relative products. In The Last Campaign: How Experiences Are Becoming the New Advertising, Garrick Schmitt highlights the increasing awareness that companies have for social media (Schmitt). He also argues that companies unwilling to adapt are unlikely to survive (Schmitt). The ability that social media has to change perception is largely fuelled by its ability to generate dialogue in a public space. In creating a public space social media sites provide a space where the masses can rule, even if the masses are as marginal as a group of chess players. In Explaining Why Young Adults Use MySpace and Facebook Through Uses and Gratifications Theory, Mark Urista, Qingwen Dong and Ken Day assert that â€Å"the uniqueness of social networking sites is not in their ability to allow individuals to meet strangers but rather their ability to enable users to shape and make their social networks visible to others (Urista et al. 17). Because social networks are visible to the public it is easy to find the best or most popular product. Persuasion and the changing of perceptions becomes easy when 500,000 people think the same way you do. This is why Bill Cosby was capable of generating 1. 3 million hits when he only had 650,000 Twitter followers and 26,000 fans on Face book. In short, social media sites present users and companies with a platform for persuasion through a visibly public space. Effective companies and social change movements relish critical feedback via social media and used correctly can persuade the masses to take part of revolutionary change. Perhaps the most powerful quality that social media possesses is the ability to connect, unite and democratize traditional forms of communication. All of which help to generate social change albeit unintentionally. The most recognizable form of social media's ability to democratize and unite can be found in its language. Twitter for example opened up its ever evolving language to its users. Tweets is a term that refers to a Twitter post. the letters RT is a negotiated term amongst all users that stands for Retweet which means to forward, like an email or repost. As more and more uses are found for social media sites such as Twitter, the language evolves. For example, Tweet-Up is a recently added term that refers to a real-world meeting of people who connected via Twitter (Wired). Another way in which social media acts as a democratic force is its ability to give power to the masses. User-generated content certainly adds to the democratic nature of social media sites because the content on them can become important or redundant but it is up to participants and users to decide. When something becomes popular often times groups will be started and streams of meta data are collected and grouped to provide easy access. In Socialnomics: How Social Media Transforms the Way We Live and Do Business , Erik Qualman suggests that â€Å"human beings have the dichotomous physiological need to be our own individual, yet we also want to feel like we belong to and are accepted by a much larger social set. People are willing to have an ‘open diary' as a means to stay connected – as their ultimate desire is to feel connected† (Qualman 43). This idea suggests that we are rewarded for participating so a simple call to action is in fact rewarding: Part of this lies in a yearning to have a clear understanding of what the majority is ding. It was much easier to know what the majority was doing when all on had to do was tune into Casey Kasem's â€Å"American Top 40† to find out the latest and greatest in music or to flip through â€Å"Vogue† magazine to quickly grasp ever fashion trend. â€Å"Social media help us make sense of information overload by quickly seeing what our friends find important, helpful or interesting. It also helps eliminate people performing he same tasks – if three of your friends have already performed the task (finding a good hotel in Bermuda), why should you be redundant? (Qualman). Danah Boyd also highlights social media outlets call to participate as a reward (Boyd 126). Social Media makes participation in social movements rewarding and democratic. Participation in social medi a allows users to connect and unite as the public platform used by social media sites makes it easy for users to connect and to participate with others. These qualities are the underlying reasons surrounding the profound shift in the way that we choose to communicate. Social media has become the biggest change to our society since the industrial revolution (Qualman). Qualman states the following statistics while arguing his case for social media revolution: 96% of Generation Y have joined a social media network, is the number one activity on the internet today, 1 out of 8 couples married in the US last year met via social media, it took the radio 38 years to reach 50 million users, the television took 13 years, the internet took 4 years, the iPod took 3 years, Facebook added 100 million users in less than 9 months (Qualman 2). Along with it are the intrinsic qualities social media carries with it, that is ability to generate dialogue, to change perception and persuade, and its ability to connect and unite the masses democratically. The social media revolution is incipient and inchoate. The creation of every new medium brings with it a learning curve and as its strengths are developed and its language invented, social change will be one of its many uses.